Pinterest is a visual search engine.
The most important for business feature of Pinterest is that unlike social networks that are oriented to the past, Pinterest is focused on the future. In Facebook come to boast of a photograph of the already baked cake. In Pinterest they come for a recipe as soon as the idea “instead of baking me a birthday cake” appeared. In Pinterest you can catch the consumer when he just had a desire.
These factors, as well as the fact that 200 million people use the platform every month, 50% of whom live outside the US, make Pinterest an interesting source for promotion. Alas, English-language sites do not take advantage of Pinterest’s opportunities and receive inadequate traffic, which can be attracted by putting in times less effort than for promotion in social networks.
Although there is no official statistics on the English-speaking audience and English-language queries from Pinterest, judging by the statistics of my sites, users and requests are increasing.
Pinterest will be effective for blogs, sites with constantly updated content or online store (even if it’s a shop on Etsy or the “Fair of Masters”). You will be surprised, but it is likely that someone has already stitched a picture from your blog to your board in Pinterest and your content is already working without your participation.
For example, the analysis of the site Amplifier shows that users save articles to themselves on the boards, and mostly in English. Preserve in the first place cards with the text of the headings of articles. There are almost no covers of articles and pictures from the inside. There is a saved infographics, potentially this can be good content for traffic.
How to adapt the site to Pinterest
I recommend starting the promotion in Pinterest from the work on the site. There is a temptation first of all to get an account on the platform and start activities there, because that’s how social networks work: start the page, design it and start making friends with other users.
I myself made this mistake, and the first two years of the blog’s work was adorned on the Pinterest board – there was almost no traffic. Pinterest works differently and you need to act differently. Here are 7 things you need to do to prepare a website for Pinterest.
1. Choose a good website template
If the site looks like at the beginning of the 2000s – a lot of text, stuffed with keywords, small photos, worn out from sinks and other sites, glittering banners – then it can still be on the first lines of Google, but the basis of Pinterest is the visual component that users appreciate. They will not stay on your site for long, if it is ugly.
Website design should be modern, simple and professional. For this, it is not necessary to be a designer or layout designer, a good enough template. For example, my blog “The house you want to visit” is made on the Pipdig template, which was originally adapted for Pinterest.
2. Make at least 25 posts
The more content you can promote in Pinterest, the better. You can not expect significant traffic from the pins, if the blog only a few posts.
If you want to not just tickle your ego with beautiful traffic figures from Pinterest, but use it to promote your business, it is important that posts convert and monetize visitors.
Check whether you are using partner links in your post, whether there is a free offer at the end of the post for subscribing to the newsletter, selling an inexpensive online product or offering your products and services.
For example, the most popular post on statistics of Pinterest “How to take still-life photos for a blog and Instagram” (in the last quarter more than 4 thousand visitors came to this post) I have not been optimized for monetization in any way. This is bad and needs to be corrected.
3. Use vertical pictures
One of the most important things for promoting a blog in Pinterest is vertical pictures. Adhere to the dimensions of ~ 700 × 1200 pixels. In principle, the height of the picture can be any, if it is too high, then Pinterest it “turns off”. I did experiments and I can not say that the images that are very elongated vertically are better copied by other users than the standard one, so you can follow the standard recommendation. I create images with Canva, there are templates for pins.
The success of how the pin will be rewritten depends on how the picture is framed, how readable the font is used. 80% of Pinterest users use the platform from a mobile phone, so it’s worth checking how the pin looks on the smartphone’s screen.