Pinterest – English social network. Be prepared for the fact that you have to deal with a community where most of the users of the English language do not understand. Let’s work with you on this fact, and plan your strategy of working with this social network with a clear awareness that the Cyrillic alphabet on Pinterest is ineffective. It is checked.
Let’s start with creating boards
This is the first thing that you have to do. It is worth creating such boards, the theme of which exactly corresponds to the theme of your blog. Moreover, the narrower the topic will be, the better, and the chance to get a subscriber who will be interested in this topic is higher. That is, there is no need to create one big board Beauty. Much more effective will be, for example, three boards Makeup, Skin Care and Nails. The same with Fashion: you can “narrow down” the theme to Street Style, Looks, Fashion Shows and so on. That is, based on this, it is better to have 10 boards than two.
Do not forget that each board should belong to one common section. It is clear that Makeup will refer to the section Hair & Beauty. But if you create a board dedicated, for example, to pastel shades, be careful in choosing a category. It all depends on what exactly are you going to kick on this board – the clothes of pastel colors? make-up in pastel shades? pastel in the interior? – think carefully, since all attached pins will appear in this section and may not find your reader. After all, a person who is looking through the tape section on the interior, is unlikely to be interested in a photo of a makeup suddenly appeared there, even if beautiful.
Create your own tag, which you will accompany all your publications. Thus, you can create a whole separate category in Pinterest and draw attention to your name or the name of the blog. It’s clear that in this case the tag should use the name or the name of the blog. For example, tag with the name of your blog #myblog.
Signatures to photos are important as well as tags. Yes, there is a English segment in Pinterest, but making signatures in English – you will reach a fairly meager number of likes and pins. If with English it is difficult, it is possible and it is necessary to be limited to tags which describe a picture. In this case, use the dictionary, or, which will be even more logical, pay attention to how other pins are signed by such photos, you can even copy the tags. For a picture, for example, make-up, the most common tags are #makeup, #mua, #eyemakeup, #lipmakeup. The more tags, the better, for example, #lipstick #red tags are better than just #lipstick. This narrows the search parameters and increases the chance of being “found”.
People come to the Pinterest for inspiration. It is important to think about the quality and attractiveness of your own photos, and to make Repin from your site with a clear understanding that if the photo is unattractive, then it will not bring transitions or subscribers. Each of the photos that was “stuck” from the site, falls into the general ribbon, respectively, the category of your board.
People come to Pinterest also for solving their problems and for answering questions. If you make Repin from a publication that contains tips, lessons, or other solutions to pressing problems, be sure to report it in the caption to the picture. Of course, this works for those blogs that contain a translation or have a built-in translator button. Do you remember that Pinterest is English-speaking? As a rule, Pinterest users do not bother with complex actions. When they see the Cyrillic alphabet, they just close the tab.
In addition to repins from your own blog, do not forget to travel through the expanses of Pinterest and fill your boards with replicas of photos of other users. A good and high-quality collection of “foreign” pictures means no less than your own content. Consider that many subscribe to the creators of boards with 100% interesting content. Even if it’s not your photos.
Since you are the owner of your blog, do not forget to use the tools Pinterest offers for owners of your business. A blog is also a business, right? Let and not highly profitable =) Be sure to register as a business owner (or verify your account as your own) – here. Be sure to confirm the property of your site (to get a beautiful red tick about that your account is the official account of your blog). And do not forget to use the tools provided by Pinterest for business! Firstly, there are buttons and widgets that will help you to get more repins (hence more transitions) from your site. Do you know that if come to you and see a cool picture, make it repin to yourself? Here, let it be your motivation everywhere to make accessible buttons, so that other users can quickly and conveniently kick your beautiful makeup, bows or manicures. And the last, and important, aspect of the toolkit for business is analytics. You can watch in the “nonstop” mode the statistics of repins, pins and transitions to the site. This will help you figure out which photos from your boards and blog people like more, and from which photos should be discarded. And yes, almost forgot! The Pinterest team makes a weekly dispatch with tips on using their tools and promoting their business. This is an additional voice in favor of verifying your account as a business account (do not be afraid, no one will take taxes from you!
In conclusion, we want to say that the social network Pinterest is an excellent tool for blogs that focus on photo content. If you have a text blog with a single header photo, it’s best to choose other tools. On Pinterest’s “live” people who love beautiful pictures and expect that you will give them to them “yes more, more.” Coming by pin to your blog, they want to see more photos. Give them this, and the person will subscribe to you, even if you have an English-language blog. They will not read you, but they will “watch” you, knowing that your blog is an excellent source of pictures.